We come out with a new lip butter flavor with the turning of each new season. It's really quite collectible.
The pillar products in our line (beard oils, balms, and the like) become locations on the map of our realm and get their own stories.
The smaller products like lip butters, however, are akin to those small items in your RPG game inventory that you know you're going to need for a side quest eventually.
Something about the onset of autumn makes one crave the deeper, darker flavors in life. Coffee is life. Perhaps something cream-filled from the bakery. The aroma of pipe tobacco transports you back in time.
Perhaps we are just craving a nearby old fashioned donut shop. So we made it into a lip butter.
And it is now available in the webshoppe. Claim yours.